Bold, statement brows have made a big return in 2024, replacing the thin and overly groomed arches of past decades. Full, thick brows add structure to your face and can instantly elevate your makeup look. Whether you’re blessed with naturally thick brows or need to build them up, bold brows are accessible to everyone with the right techniques and products. In this guide, we’ll walk you through how to style your brows for a dramatic, on-trend look.

Why Bold Brows Are Trending

Bold brows frame the face and make a statement without needing heavy makeup. They’re versatile, working with both natural and glam looks, and the best part is that you can customize them to suit your unique style—whether you prefer a clean, structured look or a more feathery, natural brow.

Step-by-Step Guide to Achieving Bold Brows

  1. Start by Shaping Your Brows
  • Why it’s important: Bold brows need a good foundation, which starts with the right shape. Properly shaped brows can enhance your natural features and bring balance to your face.
  • How to shape: Use a spoolie brush to comb your brows upwards and trim any long hairs with small brow scissors. Then, tweeze any stray hairs that fall outside your natural brow shape. Avoid over-plucking—bold brows thrive with fullness.
  • Tip: Follow the natural shape of your brows, cleaning up only the stray hairs. Bold brows look best when they’re left a little untamed.
  • Product Recommendation: Tweezerman Slant Tweezer is great for precise plucking without damaging the skin.
  1. Fill in Sparse Areas with a Brow Pencil
  • Why it’s important: If your brows are naturally sparse or thin, filling them in is key to achieving a fuller, more dramatic look.
  • How to apply: Use a brow pencil to fill in sparse areas using small, hair-like strokes. Focus on the arch and tail to create definition. Avoid making the front of your brows too heavy—keep the strokes light and feathery for a more natural effect.
  • Tip: Choose a brow pencil shade that matches your natural brow color or is one shade lighter for a more natural look.
  • Product Recommendation: The Anastasia Beverly Hills Brow Wiz is perfect for precise application and comes in a variety of shades.
  1. Define Your Brows with a Brow Pomade
  • Why it’s important: Brow pomades add depth and intensity to your brows, helping you create a long-lasting, bold look.
  • How to apply: Use an angled brush to apply the brow pomade, starting at the tail of your brow and working your way towards the front. Keep the front light and blend it out for a soft, gradient effect. Use the pomade to define the lower edge of your brow for a sharper look.
  • Tip: Less is more—apply the pomade in small amounts and build it up gradually.
  • Product Recommendation: Benefit Cosmetics Ka-Brow! Cream-Gel Brow Color provides buildable coverage and a long-lasting finish.
  1. Set Your Brows with a Brow Gel
  • Why it’s important: Brow gel keeps your hairs in place and adds texture for a feathery, natural look.
  • How to apply: Brush a tinted or clear brow gel upwards through your brows, focusing on lifting the hairs at the front. This helps create volume and texture, making your brows look fuller and more defined.
  • Tip: Use a clear gel if you’re happy with the color, or use a tinted gel for an extra boost of definition.
  • Product Recommendation: Glossier Boy Brow is a cult favorite for adding volume and keeping brows in place without feeling stiff.
  1. Highlight the Brow Bone for Extra Definition
  • Why it’s important: Highlighting under the brow bone helps lift the eye area and makes your bold brows stand out even more.
  • How to apply: Use a light, shimmery highlighter or a matte shade just beneath the arch of your brow to accentuate its shape. Blend it well for a natural look.
  • Tip: Avoid overly shimmery highlighters if you’re going for a more subtle look. A soft, satin finish works best for everyday wear.
  • Product Recommendation: Fenty Beauty Match Stix Shimmer Skinstick in “Starstruck” is perfect for adding a subtle highlight under the brow bone.

Bonus Tips for Perfect Bold Brows

  • Avoid Over-Plucking: Embrace your brows’ natural thickness. Only tweeze stray hairs and let the rest grow in for a fuller, more youthful look.
  • Use Brow Stencils: If you struggle with shaping your brows, use brow stencils to help guide the shape and fill in your brows with ease.
  • Brow Lamination: If you want a longer-lasting bold brow look, consider brow lamination, which keeps your brows looking fluffy and full for weeks.

Conclusion:

Bold brows are back and here to stay in 2024, offering a powerful way to define your features and elevate your overall makeup look. Whether you’re filling in sparse areas, using pomades for extra depth, or simply brushing them up with gel, bold brows are achievable for everyone. With these tips, you’ll be able to create your own statement brows and stay on-trend throughout the year.

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